Web Analytics MCQ Questions – Digital Marketing
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In order to identify the users, do web analytics tools need to report on?
In order to identify the users, web analytics tools need to report on user sessions (also referred to as visits).
Which of the following method is used to identify user sessions?
There are different techniques to identify users such as IP addresses, user agent and IP address combination, cookies, and authenticated user.
The most common user identification technique is via?
Nowadays, the most common user identification technique is via cookies which are small packets of data that are usually deposited on the user’s computer hard disk when the person visits a website.
The focus of web analytics is to understand the?
The focus of web analytics is to understand the users of a site, their behavior, and their activities.
The immediate purpose of analyzing digital analytics data is to:
Although all answers are good, (a) is the best option because it encompasses all othe
Which of the following statements is incorrect?
You should never provide usability-related (heuristics) recommendations without actual data in your dashboards.
What are the three areas of expertise of a Center of Excellence?
The three areas of expertise of a Center of Excellence are Business Outcomes and Actions/ Enabling Capabilities/ Analysis.
You want to understand if users use their mobile phones to access your site. Which of the following approach is preferable?
You could ask the questions in a survey, but the answer is readily available in the Google Analytics reports (and all other web analytics platforms)
Publishing ads through Facebook would fall under which media type?
Don’t confuse owned and paid media. Leveraging Twitter, Facebook, and LinkedIn ad networks fall under the paid category while posting on your own Facebook page would be owned media. Interacting on someone else’s Facebook page or account would fall under the earned media category.
Google Analytics can only recognize returning users on websites, not on mobile apps.
Google Analytics can only recognize returning users on websites, not on mobile apps. You can combine any metric with any dimension in a Google Analytics report. … You’ve discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data.
If I want to have an estimate of the number of people who visited my website, which metric should I use?
The term Visitor” is a bit misleading as it really represents the number of “devices & browsers” that are assigned a unique random persistent cookie identifier. However
Above all, the advantage of competitive intelligence is that it allows you to:
There are limits to the competing data you can get – although paid services offer a tremendous amount of insight. Don’t forget there is also publicly available information such as annual reports.
What would be a good way to segment your data?
- When You Know Nothing. …
- You Know Who Customers Are. …
- You Know What Customers Say. …
- You Know What Customers Do. …
- You Know Which Customers Look Alike. …
- You Know Who People Are Friends With. …
- You Can Let the Machines Decide. …
- You Know What Images People Share.
Which of these marketing efforts would NOT be an effective use of campaign trackers?
For traditional media, it is ill-advised to use a long URL with a bunch of parameters. Instead, rely on memorable terms such as your brand, slogan, campaign theme, and organic search, or if possible, use an easy-to-remember short link.
Which of the following reports would identify the entry pages that are contributing the most to your e-commerce revenues?
In Google Analytics, the report Behavior/Site Content/Landing Pages, especially when looking at the E-commerce tab, will reveal a wealth of useful information.
Which of the following explains the best use for website testing and experimentation?
Managers often say they are customer-centric”; however
Which of the following is a disadvantage of A/B testing?
Testing multiple variations, let alone multiple factors can significantly increase the duration and complexity of the test, often leading to non-statistically valid results.
Last-click attribution is defined as:
There’s a subtle but important difference between a and d. In case of a
What is the biggest difference between CPA and CLV analysis
Here, what is important is to recognize when to use various analysis techniques to inform different business decisions, at scale.
Which metrics would accurately indicate the success of the latest Facebook post?
In Facebook terminology, reach” is the number of people who had the opportunity to view your post
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