Mobile Marketing MCQ Questions & Answers
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Which of the following is the form of mobile marketing?
Explanation: Mobile marketing is similar to advertising delivered over other electronic channels such as text, graphics,s and voice messages.
Which of the following is the most common delivery channel for mobile marketing?
SMS messaging (text messaging) is currently the most common delivery channel for mobile marketing.
what is the full form of LBS in mobile marketing?
LBS Stand for Location-based Service.
what is the key aspects of sending effective push notifications?
LBS Stand for Location-based Service.
what are the key aspects of sending effective push notifications?
The single most important element to your push notification strategy is personalization. The very nature of push notification is inherently personal. If you’re going to interrupt someone, you better have something good to say—and by good, we mean both compelling and relevant to the end-user.
what are 2 data-backed push messaging best practices?
Send push notifications during the week are 2 data-backed push messaging best practices.
Which of the following marketing is based on very small, specific geographical locations (like neighborhoods or even specific streets)?
Hyperlocal based on very small, specific geographical locations (like neighborhoods or even specific streets).
What is true about 2D barcodes?
A mobile user can scan barcodes in the environment to access associated information in a true statement.
How many % of mobile web users abandon pages if they don’t load within 10 seconds?
65% of mobile web users abandon pages if they don’t load within 10 seconds.
How many % of adults primarily use their smartphones to access content/information?
48% of users start their mobile internet sessions on a search engine. 56% of B2B buyers frequently use smartphones to access vendors’ content. 95% of adults primarily use their smartphones to access content/information
How many maximum characters are allowed in SMS marketing?
The character limit for a single SMS message is 160 characters. However, most modern phones and networks support concatenation; they segment and rebuild messages up to 1600 characters
What is Impression Share?
Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get. Impression share = impressions / total eligible impressions.
Recently we analyzed thousands of apps to flesh out key trends. Which trend did we NOT see?
In the Freemium model typically what percentage of users pay?
In the Freemium model typically Few Users – less than 20% percent of users pay.
Which of the following is NOT a type of mobile ad extension?
Download extension is NOT a type of mobile ad extension.