Conversion Rate Optimization MCQ Questions-Digital Marketing
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What is the full form of CRO?
CRO stands for Conversion Rate Optimization.
What is true about CRO?
All the above statement are true.
What is the formula of CRO?
Leads Generated / Website Traffic x 100 = Conversion Rate %
Which of the following true statement about CRO?
Improve user base true statement about CRO.
Which of the following are the most common areas where companies evaluate CRO?
companies evaluate CRO through all the above options.
What is the most used testing method for improving conversions?
For 2 years running, A/B testing has been the most used method.
When does conversion rate optimization give diminishing returns?
conversion rate optimization give diminishing returns never.
For every $92 spent acquiring customers, How much money is spent converting them?
$1 spent acquiring customers
What does HiPPO stand for?
HiPPO stands for Highest Paid Person’s Opinion.
In 2011 alone, Google ran roughly ______ A/B tests.
In 2011 alone, Google ran roughly 7,000 A/B tests.
Which of these most accurately defines the process of Conversion Optimization?
Conversion Optimization is about making small incremental changes and assessing the result of each change.
Which are the two central pillars of business success for Conversion Optimization to succeed?
Customer focus and continuous improvement are the two central pillars of business success in Conversion Optimization.
Which of the following is crucial to find out if your design actually works?
Usability testing is crucial to finding out if your design actually works.
What is the area that is often overlooked in conversion-rate optimization?
An area that is often overlooked in conversion-rate optimization is website performance.
Which of the following shows you the parts of the page that are getting the most attention from your visitors?
Heat maps or attention maps show you the parts of the page that are getting the most attention from your visitors.
Why should you always try to use short, clear sentences on your web pages?
The short attention span of readers is the reason why short sentences work best on your web pages.
How can you exceed your customer’s expectations?
You can exceed your customer’s expectations by providing something unique in the way you offer the service, either in the nature of the service or the energy with which you offer it.
Which of the following factors have an impact on the effectiveness of your blog?
The timing and the type of content you post have an impact on the effectiveness of your blog.
Which is the best way to maintain your personalized email list?
Focusing on segmentation and choosing your segments carefully is one of the ways to maintain responsive email lists.
All conversion optimization must start with which of the following factors?
All conversion optimization must start with analytics.