Content Marketing MCQ Questions – Digital Marketing
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In Content marketing, the content should be?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Content marketing aims ________.
content marketing ultimately aims to drive profitable customer action.
Approximately how many businesses’ content marketing is used?
content marketing is a practice now being used by 86%(app.) of businesses today.
Which of the following is not a goal of Content Marketing?
Customer novice is not a goal of Content Marketing.
Which of the following comes under the content pyramid?
All of the above options come under content marketing.
Which of the following is not a benefit of content marketing?
less engagement is not a benefits of content marketing.
The word blog is a shortened version of __________.
the word “blog” is a shortened version of “weblog,” which is a mashup of the words “web” and “log.”
What is the full form of CMS?
Content Management System (CMS) : The system a company uses to manage the content of a website
A period where content collapses in on itself as audiences max out on their abilities to consume it is known as ________.
Content Cliff: a period where content collapses in on itself as audiences max out on their abilities to consume it.
The act of collecting, organizing, and sharing content is known as ________.
Curation: The act of collecting, organizing, and sharing content
Content marketing is NOT?
Although content marketers use social media to distribute content, they also use websites, email newsletters, in-person events, and print.
To make the business case for Content Marketing, you must present:
You need to build your business case on quantifiable business results your executives will value. You must also be ready to compare the value of Content Marketing with other marketing initiatives.
Which of the following is true?
All of the above statements are true.
Which of the following is NOT a best practice for producing content?
Producing thin content with little or no added value MAY have worked before Google’s first Panda update in February 2011, but producing low-quality content or shallow pages doesn’t work today.
Which of the following is NOT a best practice for developing focused, value-added relationships with your influencers?
Pay established social media voices to promote your content for you is NOT a best practice for developing focused, value-added relationships with your influencers.
Which of the following is false?
Both A and B are true.
Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group?
Public relations is the most likely to resist becoming part of a dedicated Content Marketing group – claiming that PR is focused on media relations.
Which of the following are crucial tenets of measurement-focused marketing?
Collectively, these points show how better measurement can improve campaign effectiveness, help you get the credit you deserve for your programs, and, most importantly, ensure a better return on investment for all of your marketing.
If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective – and what isn’t?
You can also connect True Social Metrics to your Google Analytics account to compare the performance and economic value of all your social media accounts as well as find the most effective social networks for your business.
To create a Google-friendly site, which of the following is a step towards giving visitors the information they’re looking for?
Another new ranking signal helps users find pages that are relevant and mobile-friendly.